What’s Included?
- CRM implementation and customization (e.g.: HubSpot, MailChimp)
- Email automation support
- 3 newsletter templates
- Analytics reporting
- 3 customer segmentations
- Email sign-up form on your website
Timeline: 1-month duration
This project begins with a discovery call to explore your current needs and tech-stack, as well as your audience, tone, and messaging. I will set up your customer relations management (CRM) software of choice and include an email sign-up form on your website directly linking back to the CRM.
I will identify and build three customer segments to track leads in your CRM. The following list is an example of a customer funnel.
- Prospects (website visitors)
- Leads (downloads, no purchases)
- Customers (existing customers)
You will receive three ready-to-use email templates for three separate audience segments. These emails might look like a thank you/follow-up message, upcoming events or product launches, or Z.
At the end of the project, you will also receive an in-depth analytics report of your email marketing strategy with recommendations for improvements.
